About Us

Welcome to Alter Iron Club, where passion meets performance! We're a small, dedicated team with a big mission: to elevate your athletic journey with top-quality, stylish, and functional apparel.

Founded in 2024 by Ryan Stucky, our company started with a simple vision—creating athletic wear that blends streetwear style with a commitment to comfort and function. We believe that great workouts begin with great gear, and that’s why we pour our hearts into every design and detail.

Alter began as a small idea in Ryan's apartment. The gym had been a fundamentally transformative aspect of Ryan’s life, and he made it his goal to give back to the community and culture that he owed so much to. Frustrated by the lack of affordable yet stylish, high-performance athletic wear on the market, Ryan, with his business partner, Kaiden, set out to create a brand that not only meets the needs of gym enthusiasts, but also inspires them to Alter themselves into their best versions of themselves. 

Our logo is a reflection of these goals. The Eurasian Goshawk is a bird of prey that spans most of the eurasian continent. Falconry practices with this bird have a long and proud history in many different cultures, but we queue in on its history in Japan. The Japanese love for falconry Altered this wild bird of prey into a sophisticated hunter, and later into a symbol of status and power, where ownership of the bird was restricted and a plethora of art was commissioned of the bird. Our logo shows the distinct silhouette of a goshawk with its barred pattern overlaid on a background of Japanese Pink. 

At Alter, we’re more than just a clothing brand—we’re a community of athletes and fitness enthusiasts who share a common goal: to achieve our best. Our apparel is designed with the modern athlete in mind, incorporating innovative fabrics, functional designs, and attention to detail that ensures you feel and perform your best, whether you're hitting the gym, the trail, or just going about your day. We guarantee that our clothing is built to last while remaining comfortable and stylish.

• Quality Materials: We use only the best fabrics that provide superior comfort, durability, and flexibility.
• Innovative Design: Our team is constantly researching the latest trends and technologies to bring you apparel that supports your active lifestyle.
• Sustainability: We’re committed to reducing our environmental footprint with ethically sourced eco-friendly materials and practices.
• Customer Focus: We value every customer and strive to provide exceptional service and support. Your satisfaction is our top priority.

We invite you to explore our collection and become part of our community. Follow us on social media for the latest updates, fitness tips, and special offers. Whether you’re an elite athlete or just starting your fitness journey, we’re here to support you every step of the way.

Thank you for choosing Alter Iron Club. Together, let’s Alter ourselves.