ALTER IRON CLUB SUMMER 2025 OUT NOW
ALTER IRON CLUB
Welcome to Alter! Alter Iron Club was created in 2024 by Ryan Stucky in Milwaukee WI out of a passion for the gym, clothes, and the community that brings us all together. We may be a small team, but we're damn proud of everything that we do.
Ryan started Alter after losing over 65 lbs and falling in love with the gym. Originally the brand was a love letter to fitness culture and a journey of self expression, but quickly became a community of individuals in the Milwaukee fitness scene and around the US.
Much like how the gym transformed our founder, our supporters transformed who we are as a brand - and in that ethos we want to help transform as many people as we can in to the best versions of themselves. Thats why we offer FREE custom made work out plans tailored to you, your goals, your time, and the equipment available to you. Thats why we built a custom macro calculator to help you plan out your meals for if you're cutting, bulking, or maintaining. Thats why we have our Positive Change Program - where when you change a shirt size, we will send you a new shirt for FREE in the new size you wear.
Our logo is a Eurasian Goshawk, identified by its barring across the chest. This particular hawk has a storied history in many cultures from western Europe, to eastern Asia. But we key in on the Japanese history of this bird. The Goshawk is a wild, fierce, bird of prey, and was seen as an accomplished hunter by falconers. That lead to the Goshawk becoming the most widely used bird for falconers in Japan. This bird was so well revered, that it soon became a symbol of wealth and status to own one. It became so popular that a Shogun declared it illegal to own a Goshawk, so he could be the only one to own them. The result of this decision was that now instead of owning the bird, wealthy members of the Japanese aristocracy sought to have the Goshawk in paintings around their homes, and in family portraits - a tradition that remains today. The Eurasian Goshawk is the living Ethos of Alter. From a wild bird of prey, to helpful hunter, to symbol of wealth/power, the bird's meaning altered with time.
Alter is all about change. It is reflected in our name, in our logo, in everything that we do.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™